American mixed martial arts promotion company UFC is planning to launch its Fan Token in the coming month. According to an announcement on the 4th of May, the Fan Token will be released in partnership with lead blockchain technology firm Chiliz. The companies will be working together to launch the token on fan influence and reward mobile app Socios.com.
Holders of the $UFC Fan Token will have access to certain opportunities, including fan voting rights. Additionally, the Fan Token will allow holders to enjoy promotions and VIP rewards.
The senior vice president of global consumer products at UFC, Tracey Bleszinski, commented on UFC’s plan to launch its Fan token. The vice president said:
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