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Analysis: Is Crypto Application to the Cannabis Industry Just a Pipe Dream?

In a way, the cannabis and cryptocurrency industries have a lot in common.

In 2017, the cryptocurrency industry caught the world’s attention when the market cap temporarily boomed up to $600 billion; over the past year, the burgeoning cannabis industry has gained so much traction that some analysts believe it could hit $40 billion by 2020. Now that marijuana has been legalized in Canada, we could see that figure even sooner.

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Hype isn’t the only thing that these two industries share, however. “Both [industries] are emerging, both are years ahead of the regulations, both are in the eye of big money, both are controversial and both experience a love or hate relationship with the public and/or media,” Paragon CEO Jessica VerSteeg told Finance Magnates. Paragon is a blockchain-based supply chain platform designed specifically for the cannabis industry.

Indeed, the two industries share quite a bit of stigma–in the US, both markets are seen as high-risk. Additionally, despite the fact that neither industry is regulated clearly, regulators in the US are all too keen to jump down the throats of crypto and cannabis companies.

Oddly enough, this ragtag duo of stigmatized industries could have a lot to offer each other. Indeed, the technological offerings of blockchain technology and cryptocurrency could be used to make the cannabis industry more stable, secure, and trustworthy; at the same time, a successful, widespread implementation of blockchain and crypto could legitimize the technology.

Let’s take a deep dive to understand why this unlikely pair may be a match made in heaven–or not.

The Cannabis Industry Has its Fair Share of Issues

One of the most pressing issues that the cannabis industry faces is that cannabis-based businesses are forced to go without banking. This is because banks are banned from servicing businesses that are still illegal under federal law (and indeed, cannabis is illegal under US federal law–it has only been legalized on a state-by-state basis.)

At the same time, cannabis-based businesses are legally prohibited from holding more than $100,000 on the premises at any given time. Holding more than this amount leaves businesses vulnerable to theft in addition to legal trouble. Failure to meticulously report finances to the proper authorities could also result in asset forfeiture.

The fact that marijuana-based businesses are barred from using banks also means that they are forced to make tax payments in cash. The Economist wrote about the state of Oregon as a case in point: “Sellers who declare sales have had to bring tax payments in cash every month to a guarded, bulletproof site in Salem, the state capital, no matter the distance they must travel.”

The report went onto explain that while “operating only one such ‘cash-transaction unit’ saves the revenue department money,” it also reduced the number of marijuana sellers who would report sales. Therefore, it’s likely that the government isn’t collecting as much tax revenue from marijuana businesses as it should be.

Cryptocurrency Could Solve the Cannabis Industry’s Cash Problem

How exactly could cryptocurrency and blockchain technology address these issues? For one thing, cryptocurrency could provide a legal way for the cannabis industry to store its surplus of cash. While businesses owners could find cryptocurrencies like Bitcoin to be too volatile in price to safely store large amounts of cash, stablecoins and other kinds of cryptocurrencies that have been designed specifically for the industry could solve this problem.

Indeed, PotCoin was originally created in 2014 as a possible solution to the legal strain that had been placed on marijuana dispensaries. However, it has failed to gain any kind of serious traction (aside from the bizarre episode when NBA player Dennis Rodman wore a t-shirt on a media-heavy trip to North Korea.)

“Cryptocurrency is definitely better than cash payments. Anything that would allow us to simplify transactions is right for business,” wrote Serge Chistov, financial partner of Honest Marijuana Company, in an email to Finance Magnates. The Honest Marijuana Company utilizes all-natural cultivation methods to produce organic and eco-conscious cannabis products.

“We are totally for any simplification of the transactions. With cash, we deal with taking the bundles of cash, packaging it into bags, etc and it can be very challenging,” he wrote.

Cryptocurrency Is Great for the Cannabis Industry in Theory, But Hasn’t Been Adopted in Practice

However, “When it comes to cryptocurrency in general, I am not seeing a huge demand for it in the states…I haven’t seen it as more than just a marketing gimmick at one or two expos…At this stage, I do not believe that cryptocurrency has enough traction for dispensaries to actively engage in receiving such transactions.”

Indeed, Chistov said that traditional banking may beat crypto to the punch. “Right now, banks are becoming a little bit more available to the dispensaries,” he said. “It looks like the banks are considering options such as reverse ATM transaction in which the payer puts money into an ATM machine and the bank then transfers it to the intended recipient.”

Some Companies Have Shied from the Payments Side of the Industry

Other blockchain firms that have been created to fit into the marijuana industry have made a conscious decision to stay away from the payments and cash storage side of the business. VerSteeg said to Finance Magnates that her company has focused on the supply chain side of the industry in order to avoid legal troubles.

“Both crypto and cannabis are largely in the gray area when it comes to federal regulations,” she explained. “For that reason we never promoted our crypto as a form of payment for the cannabis itself or a competitor to any other cryptocurrency, our goal is to have the best blockchain-based software for seed-to-sale supply chain tracking in the cannabis industry.”

Adoption of Blockchain in the Legal Cannabis Industry Could Legitimize Blockchain for Other Industries

And indeed, blockchain could have a lot to offer to cannabis consumers and businesses in terms of supply chain.

“Blockchain will offer safety, compliance and transparency for the industry, replacing existing clunky, glitchy and expensive solutions using dated technology,” said VerSteeg. “It’s important for the users, who want to know what exactly they’re consuming, it’s important for the B2B transactions to eliminate trust issues, it’s important for the government to avoid potential conflict of interest between software operators, and the industry when it comes to compliance and regulations.”

Blockchain Could Help the Cannabis Industry, But Some Believe that it Isn’t Really Necessary

However, not everyone is so keen on blockchain for the cannabis space. Kfir Kachlon, Adv. Investments Principal and Cannabis-Tech Lead at OurCrowd, and Josh Liggett, Senior Investments Analyst and FinTech/Blockchain Lead at the same, told Finance Magnates that while blockchain can “definitely” be used as a supply chain solution for the cannabis sector, “it’s not ‘more suited’ than any other logistics network.” OurCrowd is an equity crowdfunding platform built for accredited investors to provide venture capital funding for early-stage startups.

According to Kachlon and Liggett, this is because the practice of “having validators confirm the source of product could be applied to any logistics network, and not just the cannabis industry. At the same time, the type of blockchain architecture used for the solution can either provide consumers with a better insight into the network itself, or provide little difference from existing solutions.”

Indeed, there have been a number of cases in which the hype of blockchain has taken precedence over how useful it actually may be for a certain purpose. In these kinds of cases, marketing and strategy are key: blockchain could indeed be the path forward. However, blockchain companies must not rest on their laurels – if they want to gain a foothold in the cannabis industry, the time is now.


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